Having produced Lo-Fi Soul separate from a recording label, Reinhart has lately grown in her knowledge of the music industry and of herself as an individual. “Coming from a place where my covers have done great and I’m looking at the gold and platinum on the wall from ‘Can’t Help Falling in Love,’ it’s like, well … I also have goals as far as hoping to get my own songs to be in that same realm.” “I think what was really a pleasant surprise: seeing from my fans and a lot of new listeners how excited they are for all originals,” Reinhart said. Because, as Reinhart noted, she hasn’t had a chance to release an original album until now, the ballads reflect different moments of her artistic career - some songs were written almost seven years ago. The 13-song album, pulling on an old-soul mentality, is a mix of old Hollywood ’60s and ’70s themes from which Reinhart draws musical and aesthetic inspiration. “I don’t think it’s just my mushroom coffee that I like to drink - I think it’s just, like, actual crazy excitement and good nerves flowing through me right now,” she said. Now, having released her first original album, Lo-Fi Soul, last month, the Chicago artist is hitting the ground running in 2019. “It’s things like that that are telling me I’m on the right path and that make me feel really good about all the moves I’m making,” Reinhart said in an interview with The Daily Californian. After being picked up by Extra Gum for a commercial, her song amassed popularity faster than she had ever expected. After placing third on “American Idol” in 2011 and participating in the popular musical collective Postmodern Jukebox in 2015, she released the Elvis Presley cover as part of her album Better. Not too shabby.Haley Reinhart didn’t know what to do with herself after her cover of “Can’t Help Falling in Love” hit 150 million streams on Spotify. And it definitely seems like they made the right choice: according to Billboard, Reinhart's cover sold 19,000 downloads within the first week of the ad hitting the Internet (before it had even been released on television), and debuted at number 48 on Billboard's Digital Songs chart. Reinhart had already made a name for herself after placing third after Scotty McCreery and Lauren Alaina on the 10th season of American Idol, according to Entertainment Weekly, and also from her YouTube collaboration with Postmodern Jukebox. The Extra ad was created by advertising agency Energy BBDO and was designed as a follow up to a popular 2013 ad spot the company ran, called "Origami." According to Billboard, Energy BBDO knew that they wanted a cover of "Can't Help Falling In Love," to accompany "The Story of Sarah & Juan," and eventually handpicked Reinhart from a group of about 30 to 40 artists that they'd listened to. Who sings in the Extra Gum commercial? The voice behind the all-the-feels spot is former American Idol contestant Haley Reinhart, and, according to Billboard, the success of the commercial has seriously helped her career. But not only did the ad itself do well, the song behind the ad has also been super successful. ![]() ![]() ![]() When the ad was first released online back in October, it pretty much made the entire Internet cry - including Ellen DeGeneres, who gave the vid a huge boost after she shared it on Facebook. A totally on-point cover of an Elvis Presley classic? Check, check, check. ![]() A heartfelt, down-on-one-knee marriage proposal? Check. It's pretty clear that Wrigley was totally on top of its viral video game with its most recent ad for Extra Gum, "The Story of Sarah & Juan." A sweet love story? Check.
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